Why CMOs Need an AI Baseline Before Q1

You built the plan.

Your 2026 AI roadmap is done. Maybe it's already been presented to the board. Priorities are set. Budget's allocated. Q1 is weeks away.

But here's the question that’s nagging at you:

Am I about to execute this plan without actually knowing where my team is right now?

You can piece together anecdotes. You know Sarah in Demand Gen is using ChatGPT for email drafts. You've heard the content team is experimenting with AI for blog outlines. Someone in Sales mentioned they're using an AI meeting assistant.

But that's not data. That's a patchwork.

In reality many CMOs don't have a clear way to assess where their organization actually is.

Not because they don't care or because they're avoiding the work, but because no one's given them a tool to get that baseline in the first place

The Real Problem: You're About to Execute a Plan Without a Starting Point

At Clarity and Motion Collective we’ve run AI readiness assessments for a variety of tech companies.

Take a recent example: a 50-person marketing team. High adoption—100% of the team was using AI in some form. On the surface, that looks like success but the head of marketing knew that they were just scratching the surface on AI usage and that likely most of the team was using it only tactically.

When we ran the full assessment across people, process, tech, and data, here's what the data showed:

• Adoption was high. Strategic maturity was not.
• The team was stuck at Level 1.5—using AI tactically (faster emails, quicker drafts) but not strategically (using it for strategic planning, predictive work and decisioning or freeing up capacity for higher-value work through smart workflows and AI teammates).
• Tools were scattered. No shared process. No shared learnings. No alignment across the four dimensions.

The team was eager but stuck. 

Why a Baseline Matters More Than a Roadmap

Here's what we’ve learned from running these assessments:

You can't align what you can't see.

A roadmap built on assumptions is a guess dressed up in a slide deck.

But a baseline gives you something real to work from:

• Where your organization actually is across people, process, tech, and data (not where you think it is).
• Where the misalignment is happening (siloed tools, inconsistent usage, process gaps, data fragmentation).
• What's holding you back (is it people fluency? broken processes? disconnected tech? messy data?).
• Where the quick wins are (the high-signal, low-effort improvements that build momentum fast).

A clarity baseline doesn't slow you down. It's what makes everything after it faster and gives you better roadmaps, cleaner alignment, more confident teams, higher-quality adoption.

What a Baseline Actually Reveals: The Four Dimensions

When CMC assesses GTM organizations, we’re looking at four interdependent dimensions:

1. People Readiness Do people know how to use AI strategically, or are they just using it to do the same work faster? Are they treating AI as a thinking partner or just glorified search?
2. Process Readiness Are workflows documented, repeatable, and scalable—or are they stored as institutional knowledge in people's heads? You can't automate chaos. You can only amplify it.
3. Tech Readiness Is your stack integrated, or duct-taped together with CSV exports? Are you actually using the tools you're paying for, or are they sitting idle?
4. Data Readiness Is your data clean, accessible, and structured for AI to use effectively—or is it spread across systems with inconsistent definitions and half-accurate records?

These four dimensions are deeply interconnected:

• An automated process fails if people don't adopt it.
• Great tools fail with messy data.
• Clean data is useless if it's siloed.
• Enthusiastic people can't overcome broken processes.

Most organizations are strong in one or two dimensions and weak in the others. That's normal.

The problem is: if you don't know which dimension is the weakest, you can't fix it.

And that's why teams spin their wheels. They're investing in the wrong areas because they're working from assumptions instead of data.

How to Get a Baseline (Without Derailing Your Q1 Execution)

The full readiness assessments we run in client engagements are individual-level diagnostics, with a qualitative layer. 

We wanted to give CMOs something they could use to run a gut check. 

The AI Clarity Assessment is a 10-minute, diagnostic that gives you an organization-wide view of where misalignment is creating drag across people, process, tech, and data.

This is your starting point. It gives you a directional benchmark you can use in execution planning, prioritization, and board updates.

Clarity First. Then Motion.

A clear AI roadmap starts with a truthful picture of where you are right now across people, process, tech, and data.

You've built the plan. You're about to execute it but you can't execute effectively if you don't know where you're starting from.

👉 Get your GTM AI Clarity Score. Start with clarity.